Established for 25 years, Keighley based Aire Valley Cycles recent move and expansion into new 7,000 square foot premises brought a perfect opportunity for the business to re-brand. Passionate about cycling, ex-pro cyclist Bernie Burns and his wife Tina were keen to create a fresh modern look to celebrate the business growth.
Out of the Blue set out to create a modern and dynamic identity that would visually represent the business, its core values and appeal to its target audience. Applied across store communications, the new professional identity perfectly reflects the wealth of experience and high levels of customer service that Aire Valley offer their customers.
Working closely with Aire Valley, the identity and branding was consitently applied across a diverse range of communication materials including POS, catalogues, advertising, banners, interior and exterior branding.
During the re-fit, Out of the Blue were fortunate to work direct with some really prestigious brands like Whyte, Wilier & Altura to produce powerful new interior graphics that really bring the sales floor to life. Dynamic and fresh, the marketing materials have created interest and positive feedback from within the cycling community.
Our wide ranging experience added value and delivered effective solutions to generate the maximum return on the clients marketing investment, gaining new audiences and increasing their profile.